Quantitative or Qualitative Research

For my music magazine, I can research what my audience wants to see through either quantitative research or qualitative research.


The first method of research is qualitative research. Qualitative research is done through the use of interviews and case studies. An advantage of this method is that you get more detailed results to the research and it is of a high quality because of the amount of detail which is involved. A downside to qualitative research is that it is expensive to do, and there is not a high number of people questioned, like there is in quantitative research methods.


The second method of research is quantitative research. Quantitative research is done through questionnaires, surveys, statistics, and counts of circulation. An advantage of quantitative research when compared to qualitative research is that more people are questioned and it is cheaper to do. The disadvantage of quantitative research is that it is less detailed when compared to qualitative research, which means that sometimes the results can sometimes be vague.


For my music magazine I am going to research through qualitative research because I want my results to be more detailed, which can not be achieved through quantitative research.