In my media lesson, we analysed two college newsletters. We analysed them for the features of newspapers/magazines which we had learned in a previous lesson, which can be found on the magazine terminology post in this blog. We analysed two newsletter front covers - one from Deyes High School in Maghull, and the other from St Ambrose Barlow High School in Netherton.
The first newsletter front cover we analysed was the Deyes High School one. The Deyes High newsletter had both good points and bad points about its design. A good point about its design is that it is 'straight to the point' and clear. Looking at the newsletter's text (the title, and dateline) you can clearly identify the purpose of the newsletter. The font chosen also helps to give it, the clear look. Also on the text, the phrase 'Specialist Science College' is located below the main title. The word 'specialist' makes the school look respectable, and also makes it look like its a good choice for parents to choose for their child. The word 'specialist' in part of the larger phrase 'specialist science' - this is alliteration. Alliteration has been used, so the phrase stays in your mind, and Deyes High stays a good choice for parents to send their child/children too. These are the good points about the newsletter. As well as having good points in its design, and text, there are also some bad points about the design. One bad point is the font used in the text. The font used for the name of the school, and the school's motto - Specialist Science College', is not the same as the font used for the issue number and dateline at the bottom of the page. The font used for the dateline and issue number is called 'Comic Sans', but as the font above is not the same there is no consistent house style in the newsletter. Another bad point about the newsletter is the image which is used at the top - the black and white photograph of Deyes High School. No colour is used on the photograph, and it is quite old, and needs updated. The lack of colour though is not something which is confined to just the photograph though; the entire newsletter lacks colour. As the photograph though has not been updated, and lacks colour, the school looks old-fashioned, and not forward-looking - which is not a character the school wants to show.
The second newsletter cover we analysed was the St Ambrose Barlow one. Like the Deyes High School newsletter, there is both good and bad points about its design. Firstly, I will talk about the good points. A good point about the St Ambrose Barlow newsletter is that it uses colour. Colour makes the newsletter more attractive to read, and makes the school look forward-looking. Another good point about the St Ambrose Barlow newsletter is has a variety of features of magazine terminology - such as the tag, at the bottom-left of the newsletter, and the contents panel, along the left hand side of the newsletter. These are good features because they attract the reader to look inside, and the contents panel especially can direct readers straight to stories which they are interested in. The dateline, and issue number is good too, as they are hidden in the top-right in the masthead. The dateline and issue number being located here, makes the newsletter look very professional. The front page article itself looks like a newspaper article, because it has a byline, a lead story, and images with captions. This is also another good point because it makes the newsletter once again look professional. Although the newsletter has good points though, it also has bad points. The bad points include the font - Comic Sans, which is over-used on education documents, and the number of items actually on the front page - the density. Firstly, the font which is used for the masthead title, and the title of the lead story is Comic Sans. Comic Sans is a front which is over-used on education documents, and it becomes tacky and clique for a school newsletter. The other bad point about the St Ambrose Barlow newsletter is the density of the page itself. The page has multiple things on it, like the lead story, the tag, the contents panel, and the school's name, slogan and logo, amongst other things. I think that the number of things on the front cover make it too dense, which is something not found on the Deyes High School newsletter which is very minimalistic. These are bad points and good points which I found about the newsletter from St Ambrose Barlow High School, in Netherton.
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