Media Vocabulary

Buzz Words - "Wow", "Exclusive", "Free", all examples of buzz words.

Puffs - Colourful boxes on the front cover, which promote features inside the magazine.

Strap Line - a slogan

Copy - This is the main story in the magazine.

House Style - A magazine's distinctive design that distinguishes it from its competitors.

Banner - This is the text that stands out on a coloured background generally at the bottom of the magazine.

Anchorage Text - This is the way that text pins down the meaning of a picture and vice versa.

Pugs - These are placed in the top right and left hand corners of the magazine, or newspaper and are called the "ears" of the page. Other things which can be positioned here include - the price of the paper/magazine, the logo of the paper/magazine, or sometimes a promotion.

Motto - This is a memorable phrase which is recognisable to a brand.

Headline - This is a catchy title for the magazine/newspaper's main article.

Sell Lines - Text on the front cover, which helps sell the magazine/newspaper to the audience.

Caption - The description of the newspaper/magazine's main image.

Masthead - The area normally located at the top of the magazine/newspaper which contains the name of the publication, and sometimes a dateline.

Lead - This is the introductionary paragraph of an article, which is usually written in bold or capitals to stand out.

Drop Capitals - This is the really big letter which starts off an article.