Ideology

Ideology is a system of values, beliefs, or ideas that reflect on social needs and aspirations which is common to a specific group of people. Each magazine has an image they want the audience that read it to portray, for example 'Elle Magazine':-

 'The Elle reader is spirited, stylish and intelligent; she expects to be successful at everything she does. She takes the lead and breaks the rules'.

Above: Front Cover of Elle Magazine

The ideology for Kerrang magazine is that their audience should 'break the mould' and are seen as unique individuals. Sometimes this can influence the audience to be proud of a certain ideology or play off it like the Kerrang reader 'breaks the mould' then this can reflect on a person being rebellious and defiant and the audience wanting to strive to be like this. Ideology can change society or adherence to ideas of conformity. 

Above: Front Cover of Kerrang Magazine

The ideology of another music magazine - Rave - is that they want to promote parties - which is evident from their front cover of Fergie jumping out of a cake - and events which are going on in the music industry. This is related to name of the magazine being 'Rave'. The image of Fergie jumping out a cake, promotes the idea of wild parties or 'raves'.

Above: Front Cover of Rave Magazine